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New-Product Diffusion Models: 11 (International Series in Quantitative Marketing)

by Vijay Mahajan,Eitan Muller,Yoram Wind

ISBN 13: 9781441949639

Format: Paperback (368 pages)
Publisher: Springer
Published: 02 Sep 2011

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Marketing Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing)

by Yoram Wind,Paul E. Green

ISBN 13: 9781402075964

Format: Illustrated (364 pages)
Publisher: Springer
Published: 31 Dec 2003

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