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New-Product Diffusion Models: 11 (International Series in Quantitative Marketing) New-Product Diffusion Models: 11 (International Series in Quantitative Marketing) by Vijay Mahajan,Eitan Muller,Yoram Wind

New-Product Diffusion Models: 11 (International Series in Quantitative Marketing)

by Vijay Mahajan,Eitan Muller,Yoram Wind


ISBN 13: 9781441949639

Format: Paperback (368 pages)
Publisher: Springer
Published: 02 Sep 2011

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